ࡱ> KLMNOP l \pThe Free Software Foundation B=PF0*8X@"1 Helvetica1Courier1 Courier New1 Courier New1 Helvetica$#,##0_);($#,##0)$#,##0_);[Red]($#,##0)$#,##0.00_);($#,##0.00)$#,##0.00_);[Red]($#,##0.00)-**_($* #,##0_);_($* (#,##0);_($* "-"_);_(@_)*)'_(* #,##0_);_(* (#,##0);_(* "-"_);_(@_)5,2_($* #,##0.00_);_($* (#,##0.00);_($* "-"??_);_(@_)2+/_(* #,##0.00_);_(* (#,##0.00);_(* "-"??_);_(@_)2$#,##0.00;[Red]$#,##0.003$#,##0.00;[Red]($#,##0.00)4$#,##0;[Red]($#,##00)50.00%;[Red](0.00%)6 0%;[Red](0%)7#,##0.00;[Red](#,##0.00)8#,##0;[Red](#,##0)                + ) , *   Ј ~~ ؈ ~~#؈ ~~ ؈ ~~"؈ ~~8#܈ ~~#؈ ~~"؈ ~~<#܈ ~~4#܈ ~~7#܈ ~~3#܈ ~~83ffff̙̙3f3fff3f3f33333f33_ SCHEDULE 14A4SCHEDULE 14A (1)A4Corporate SecretaryfFTABLE OF CONTENTSWcSummary Compensation|Committees and Meetings&Nonemployee Director Compensati&9Equity Awards Outstanding as of&-Fees Paid to Independent Regist&SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSEExecutive SummaryaExecutive Summa (1)" Pay Positioning and Pay Mix Base Salary&>Target Annual Cash Incentive Op!~2016 Annual Cash Incentive&IAnnual Longterm Incentive LTI P %Target LTI Grants in 2016 Target LTI Grants in (1) Target LTI Grants in (2)&Total Shareholder Return TSR Pa&Revenue Compound Annual Growth &HActual LRSU Awards Related to 2Actual LRSU Awards (1)&#Actual 3year Performance Units "oBOther Vesting Equity Grants&XStock Ownership as a Multiple oUfExternal BenchmarkingtExternal Benchm (1)ĆSummary Compens (1)3Stock Option Grants Outstanding Equity Awards&!OPTION EXERCISES AND STOCK VEST3PENSION BENEFITS TABLE&FNONQUALIFIED DEFERRED COMPENSAT!SYNONQUALIFIED DEFERRED (1)nChange in ControlSummary Compens (2)Summary Compens (3)9Summary Compens (4)&3THE EFFECT OF FOREIGN EXCHANGE &JRECONCILIATION OF GAAP OPERATINcCOMMON SHAREHOLDERS&RECONCILIATION OF NET CASH PROV l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??,SCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $} $ } a/       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017 SCHEDULE 14A! Filed by the Registrant ?2 *Filed by a Party other than the Registrant ?" Check the appropriate box: ? # Preliminary Proxy Statement ?/'Confidential, for Use of the Commission/'Only (as permitted by Rule 14a-6(e)(2)) ?"Definitive Proxy Statement ?'Definitive Additional Materials ?-%Soliciting Material under ?240.14a-12$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/6wkG"y-_=PF0*8X> @:     l  :*3  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ACorporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $} $ } U} $ } : :      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017 SCHEDULE 14A(  The Dun & Bradstreet Corporation/ '(Name of Registrant as Specified In Its Charter) 2 *(Name of Person(s) Filing Proxy Statement,%if other than the Registrant)4,Payment of Filing Fee (Check the appropriate box): ?No fee required. ?0(Fee computed on table below per Exchange'Act Rules 14a-6(i)(1) and 0-11.~ 2*Title of each class of securities to whichtransaction applies:~ /'Aggregate number of securities to whichtransaction applies:~ 0(Per unit price or other underlying value4,of transaction computed pursuant to Exchange4,Act Rule 0-11 (set forth the amount on which2*the filing fee is calculated and state howit was determined):DI lwk/zQCO^( !"#$%&'()*+,-./0123456789  ~  8 0Proposed maximum aggregate value of transaction:!!!!!""~ """Total fee paid:##### $?$7$/Fee paid previously with preliminary materials. %?%2%*Check box if any part of the fee is offset&&3&+as provided by Exchange Act Rule 0-11(a)(2)''8'0and identify the filing for which the offsetting((6(.fee was paid previously. Identify the previous))0)(filing by registration statement number,**3*+or the Form or Schedule and the date of its+++filing.,,~ ,,,Amount Previously Paid:-----..~ ..0.(Form, Schedule or Registration Statement//// /No.:0000011~ 111 Filing Party:2222233~ 333 Date Filed:4444456$7____________________________18)Created by Morningstar Document Research.09(http://documentresearch.morningstar.com/8V y*5ox8u,=PF0*8X> @998877++**))((''&&%%$$     l  $DE  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)TABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $ } 8} $ $      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Corporate Secretary   YOUR VOTE IS IMPORTANT    3 +To assure your representation at the Annual    / 'Meeting, you are requested to vote your  3 +shares as promptly as possible. In addition  3 +to voting in person, shareholders of record1)may vote via a toll-free telephone number3+or over the Internet as instructed in these6.materials. If you received the proxy statement1)by mail, you may also vote by completing,.&signing and mailing the enclosed proxy6.card promptly in the return envelope provided.0(Please note that if your shares are held3+by a broker, bank or other holder of record5-and you wish to vote at the meeting, you must5-obtain a legal proxy from that record holder.7/Please note that with the exception of Proposal2*No. 2, brokers may not vote your shares in1)the absence of your specific instructions3+as to how to vote. Please return your proxy)!card so your vote can be counted.D l|pd(o$9Kcrl !"# $!____________________________1")Created by Morningstar Document Research.0#(http://documentresearch.morningstar.com/ <=PF0*8X> @##""!! l  L[U._b  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretarySummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 8} $ }  L      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017TABLE OF CONTENTS   Page   INTRODUCTION ~  CORPORATE GOVERNANCE ~  Board of Directors ~ 0(Independence of the Board and Committees~ Board Meetings~ Committees and Meetings~ /'Communications with the Board and Audit~ " Committee%Attendance at Annual Meetings~ &,$Service on Multiple Audit Committees~ &1)Related Persons Transactions and Approval~ &Policy%Promoters and Control Persons~ *-%Compensation Committee Interlocks and~ *Insider ParticipationCode of Conduct~ *!COMPENSATION OF DIRECTORS~ .6.Overview of Non-employee Director Compensation~ ."Stock Ownership Guidelines~ 20(Non-employee Director Compensation Table~ 24,Equity Awards Outstanding as of December 31,~ 6D|l~rfBj^Im[w8 !"#$%&'()*+,-./0123456789:;<=>?~ #!AUDIT COMMITTEE INFORMATION!~ !:%"Report of the Audit Committee"~ ":+##Audit Committee Pre-approval Policy#~ #>2$*Fees Paid to Independent Registered Public$~ $>%Accounting Firm.&&PROPOSAL NO. 1 ? ELECTION OF DIRECTORS&~ &B4',PROPOSAL NO. 2 ? RATIFICATION OF APPOINTMENT'~ 'f3(+OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING) FIRM FOR 20171*)PROPOSAL NO. 3 ? ADVISORY APPROVAL OF THE*~ *j-+%COMPANY'S EXECUTIVE COMPENSATION (SAY,ON PAY)7-/PROPOSAL NO. 4 ? ADVISORY VOTE ON THE FREQUENCY-~ -n.OF SAY ON PAY VOTING1/)SECURITY OWNERSHIP OF DIRECTORS, OFFICERS/~ /r0 AND OTHERS1EXECUTIVE OFFICERS1~ 1z*2"COMPENSATION DISCUSSION & ANALYSIS2~ 23Executive Summary3~ 3$4Our Named Executive Officers4~ 405(Objectives of our Executive Compensation5~ 56Program27*Our 2016 "Say on Pay" Vote and Shareholder7~ 78Outreach#9Pay Positioning and Pay Mix9~ 9.:&Elements of our Executive Compensation:~ :;Program< Base Salary<~ <0=(Target Annual Cash Incentive Opportunity=~ =0>(Annual Long-term Incentive (LTI) Program>~ >!?Target LTI Grants in 2016?~ ?D ln%n}L9u_'f`@ABCDEFGHIJK*@"Actual LTI Payouts Related to 2016@~ @#AOther Vesting Equity GrantsA~ A"BStock Ownership GuidelinesB~ B*C"Nonqualified Deferred CompensationC~ C(D Nonqualified Retirement BenefitsD~ D"EChange in Control BenefitsE~ EFSeverance BenefitsF~ FGH$I____________________________1J)Created by Morningstar Document Research.0K(http://documentresearch.morningstar.com/hw7i1%=PF0*8X> @KKJJII l  ?Ur|  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 8} $ }  ?      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Summary Compensation   Page  External Benchmarking ~ 0 (Executive Compensation Recoupment Policy ~  Employment Agreements ~ $Tax Impact and Deductibility~ 7/REPORT OF THE COMPENSATION & BENEFITS COMMITTEE~ "SUMMARY COMPENSATION TABLE~ )!GRANTS OF PLAN-BASED AWARDS TABLE~ 4,OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END~  TABLE/'OPTION EXERCISES AND STOCK VESTED TABLE~ PENSION BENEFITS TABLE~ 0(NONQUALIFIED DEFERRED COMPENSATION TABLE~ 0(OVERVIEW OF CHANGE IN CONTROL, SEVERANCE~  AND OTHER ARRANGEMENTSChange in Control~  Severance Arrangements~  .&Potential Post-Employment Compensation~  Table-%GENERAL INFORMATION ABOUT THE MEETING~ & Annual Meeting Admission~ & Who Can Vote~ &Dl{oc? Gp)y=H d !"#$%&'()*+,-./0123456789:;<=>  How to Vote ~ &!Revocation of Proxies!~ !*3"+Voting Shares in the Dun & Bradstreet Plans"~ "*#List of Shareholders#~ #*/$'Eliminating Duplicative Proxy Materials$~ $.%Proxy Solicitation%~ %.&&Quorum and Voting Requirements&~ &.''Shareholder Account Maintenance'~ '24(,SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING(~ (6) COMPLIANCE* OTHER MATTERS*~ *65+-INFORMATION CONTAINED IN THIS PROXY STATEMENT+~ +61,)SHAREHOLDER PROPOSALS FOR THE 2018 ANNUAL,~ ,6-MEETING3.+SCHEDULE I ? RECONCILIATION OF GAAP REVENUE.~ .>2/*TO AS ADJUSTED AND ORGANIC REVENUE AND THE10)EFFECT OF FOREIGN EXCHANGE ON AS ADJUSTED"1AND ORGANIC REVENUE GROWTH62.SCHEDULE II ? RECONCILIATION OF GAAP OPERATING2~ 2B.3&INCOME TO AS ADJUSTED OPERATING INCOME54-SCHEDULE III ? RECONCILIATION OF GAAP DILUTED4~ 4F05(EARNINGS PER SHARE ATTRIBUTABLE TO DUN &56-BRADSTREET COMMON SHAREHOLDERS TO AS ADJUSTED/7'DILUTED EARNINGS PER SHARE ATTRIBUTABLE/8'TO DUN & BRADSTREET COMMON SHAREHOLDERS09(SCHEDULE IV ? RECONCILIATION OF NET CASH9~ 9J0:(PROVIDED BY OPERATING ACTIVITIES TO FREE; CASH FLOW$<____________________________1=)Created by Morningstar Document Research.0>(http://documentresearch.morningstar.com/Bw XC @` Z$uCP^=PF0*8X> @>>==<< l  -  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary Compensation!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } <(} $ } $} $ } $} $ } $} $ } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Committees and Meetings      Name  Audit  Compensation &   Innovation &   Nominating &       Benefits   Technology   Governance Christopher J. Coughlin      X      X   Cindy Christy      X   X     L. Gordon Crovitz         X   X James N. Fernandez X *     X Paul R. Garcia X X *     Anastassia Lauterbach  X  *   X )!Thomas J. Manning (Lead Director) X  X    X  *Randall D. Mott X  X    Judith A. Reinsdorf X X     'Committee Meetings held in 2016~ ~ ~    ~   $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/8 xl`}JG=PF0*8X> @R         l  @  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U} $ }  } $ }  } $ } } $ }  } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/20170(Non-employee Director Compensation Table      Name   Fees Earned  Stock   All Other  Total     or Paid in  Awards   Compensation  ($)   Cash   ($) (2)(3)   ($) (4)(5)(6)   ($) (1) Thomas J. Manning  ~ v  ~ :R  ~ ¢  ~ n   Lead Director      Cindy Christy~ E~ :R~    ~  Z  Christopher J. Coughlin~ ˜ ~ :R~  =  ~  ( L. Gordon Crovitz~ E~ :R~  JQ  ~  B  James N. Fernandez~ B~~ :R~  q  ~  nB Paul R. Garcia~ B~~ :R~  ]  ~  .  Anastassia Lauterbach~ B~~ :R~  &'  ~    Randall D. Mott~ E~ :R~     ~    Judith A. Reinsdorf~ E~ :R~  ¢  ~  :  $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/<s sg[O 'r-k)fZN&=PF0*8X> @z             l  x  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U} $ }  } $ }  } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/201791Equity Awards Outstanding as of December 31, 2016 Name   Stock Awards   Option Awards    (#)  (#) Thomas J. Manning  ~ 1  ~    Lead Director  Cindy Christy  ~ &  ~ J Christopher J. Coughlin~ ~ IL. Gordon Crovitz~ -~ James N. Fernandez~ v~ IPaul R. Garcia~ 3~ Anastassia Lauterbach~ ~ Randall D. Mott~ ~ Judith A. Reinsdorf~ 1~ $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/8j^RF?@Ph|=PF0*8X> @:     l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $} $} U} $} U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017B:Fees Paid to Independent Registered Public Accounting Firm   Fiscal Year Ended     December 31,   2016  2015     (In thousands) Audit Fees (1)~ zJ~ OAudit Related Fees (2)~  ~  Tax Fees (3)~ ~ BAll Other Fees~ "~ > ? ? ? ? ? ? ? ? Total Fees~ :Z~ Y ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/>0aUI=lTj:j=PF0*8X> @b       l  ,3:  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent RegistEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U5} $ }  } $ }  } $ ,      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017<4SECURITY OWNERSHIP OF DIRECTORS, OFFICERS AND OTHERS Name   Aggregate   Percent of     Number of  Shares   Shares   Outstanding    Beneficially    Owned (1)/'Robert P. Carrigan ( Chairman and CEO )~  * Cindy Christy~ / *#Christopher J. Coughlin (2)~ W *L. Gordon Crovitz~ C *James N. Fernandez (3)~ r *Paul R. Garcia (4)~ R{ *Anastassia Lauterbach~ 9 *Thomas J. Manning~ "T *Randall D. Mott~ V0 *Judith A. Reinsdorf~ "T *Richard H. Veldran~ Α *Curtis D. Brown~ E *Joshua L. Peirez~  *Roslynn Williams~  *4,All current directors and executive officers~ v  *as a group (16 persons)The Vanguard Group (5)~ BQ$@100 Vanguard Blvd.D lg[OC9*=Wlb !"#$%&'()*+ Malvern, PA 19355       !BlackRock, Inc. (6)!!~ !&!!!333333@!"55 East 52 nd Street"""""""#New York, NY 10055#######$ FMR LLC (7)$$~ $O$$$@$%245 Summer Street%%%%%%%&Boston, MA 02210&&&&&&&'($)____________________________1*)Created by Morningstar Document Research.0+(http://documentresearch.morningstar.com/.J=PF0*8X> @Z ++**))         l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $} $ } -} $ } $} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017EXECUTIVE OFFICERS Name  Title  Age  Robert P. Carrigan (1)  Chairman and CEO  ~   Curtis D. Brown , $Chief Content and Technology Officer  ~    Rishi Dave  Chief Marketing Officer  ~   Christie A. Hill  Chief Legal Officer  ~  Joshua L. Peirez-%President and Chief Operating Officer~ Richard H. VeldranChief Financial Officer~ Roslynn WilliamsChief People Officer~ $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/0}qeAA=D8,=PF0*8X> @"  l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } -} $ } a} $ } !} $ }  } $                       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Executive Summary  LRSU Grant   Performance  Metric   Payout as    Period     Percent of        Target Grant, $Third tranche of March 3, 2014 grant  3 years: 2014-2016  Dun & Bradstreet   Z@ %- %Second tranche of March 2, 2015 grant  2 years: 2015-2016  common stock price   fffff&Y@ %,$First tranche of March 1, 2016 grant 1 year: 2016#appreciation / depreciationfffff_@ %$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/,|~rfv=sg?=PF0*8X> @2    l     dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryPay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } y#} $ } a} $ } +} $ } $} $} $ } } $                      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Executive Summary   % 3-year Performance Unit Grant   Performance  Metric  Weight   Payout as    Period        Percent of           Target Grant March 3, 2014 grant  3 years: 2014-2016 , $Dun & Bradstreet 3-year Revenue CAGR  ~  % ~  %    (  Dun & Bradstreet TSR vs. S&P 500  ~  % ~  %$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/*h~rf!6th@=PF0*8X> @:    l  S  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1) Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } $} $} $ } $} $} $ } $} $} $ } $} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017#Pay Positioning and Pay Mix        Fixed/Variable Pay Mix  Cash/Equity Pay Mix     Fixed  Variable  Cash  Equity   Robert P. Carrigan  ~ 2 % ~ b % ~ r % ~ " %Richard H. Veldran~ n %~ & %~    % ~    %Joshua L. Peirez~ ^ %~ 6 %~    % ~    %Curtis D. Brown~ ^ %~ 6 %~    % ~    %Roslynn Williams~  %~  %~    % ~    %$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/2th\C7L=PF0*8X> @J         l  1r3+=  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } :} $ } }  $ } U} $} $ } y } $ 1      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017 Base Salary             Base Salary                          Base Salary                Market Position           Name   Rationale    From  To  Increase   Effective Richard H. Veldran4,Considers progression and strong performance At median~ ~  b    333333@ %1/1/2016/'in his role of Chief Financial Officer; and     /'Recognizes financial leadership and the     .&importance of retaining his skills and4,insight through our strategic transformation     Joshua L. Peirez/'Reflects his promotion to President and At median~ $~  B'    @ %1/1/2016$Chief Operating Officer; and     /'Recognizes increase in responsibilities     3+covering leadership of the Company's global4,operations, which encompasses accountability2*for a significant and wide-ranging portion/'of D&B's business world-wide: all sales3+channels; all lines of business; Alliances;.&our Worldwide Network of partnerships;DelxlEz_>M !"#$%&'()*+,-./0  8 0corporate strategy; and mergers and acquisitions!!!!!!!!!! ! ! ! ! !!!!"Curtis D. Brown"1")Reflects his promotion to the new role of"" Above median"~ ""~ " B"" " " 333333#@ "%""1/1/2016"##-#%Chief Content and Technology Officer;$$ $and%%%%%%%%%% % % % % %%%%&&/&'Recognizes increase in responsibilities&&&&&&& & & & & &&&&''4',and strong experience in building technology((1()organizations and integrating technology,)))content and analytics********** * * * * ****+Roslynn Williams+/+'Reflects her promotion to role of Chief++ Above median+~ +1+~ + j+ + + 333333@ +%++2/1/2016+,,,People Officer-$.____________________________1/)Created by Morningstar Document Research.00(http://documentresearch.morningstar.com/&q @tMuv&tL=PF0*8X> @00//..++++ """"      l  iV}iKz~  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 8} $ } } $ } y<} $ } y#} $ } > i                                  DUN & BRADSTREET CORP/NWDEF 14A 03/28/20170(Target Annual Cash Incentive Opportunity  Company Goal  Weight " Financial Incentive Target  Result   Assessment     Range or Strategy Goal. &Company As Adjusted Revenue Growth and  50%  Revenue: 4% to 6% % Revenue 4% Sales below target 3 +Overall, Company As Adjusted Revenue growth Company Sales Growth (1)   $ Sales: per internal measures   5 -was 4%, in line with our guidance for revenue        4 ,of 4% to 6%. The company did not achieve our<4internal goal for sales, which was set substantially0(above the prior year's actual result. We.&do not disclose sales goals publically2*due to the potential competitive harm that could result./'Based on these considerations, the C&BC/'assessed this result as 70%, consistent91with our overall revenue growth and corresponding0(result within the incentive target range4,as well as consideration of the below target sales result.7/Company As Adjusted Operating Income Growth (2) 15%0(Goal based on original guidance 0% to 4% 3%/'3% Company As Adjusted Operating Income+#Guidance revised 8/1/16 to 1% to 5%/'growth was within guidance and near the0(upper end of our incentive target range.2*We continued to invest in our strategy and4,were able to deliver strong operating income2*growth through effective expense controls./'Based on these considerations, the C&BCDlsg[O;.b:.jYj  ! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ?         0 (assessed this result as 150%, consistent!!!!!!!!.!&with results relative to the incentive""""""""/"'target range and the C&BC's qualitative#########review.*$"As Adjusted Diluted EPS Growth (2)$ $15%$/$'Goal based on original guidance (3)% to$ $1%$3$+As Adjusted Diluted EPS growth for the year%%%% %2%%%%4%,of 1% was within guidance and near the upper&&&&-&%Guidance revised 8/1/16 to (2%) to 3%&&&2&*end of our incentive target range. Results''''''''3'+were due to favorable interest rate expense((((((((+(#through effective capital planning,))))))))-)%combined with strong operating income*********results.++++++++/+'Based on these considerations, the C&BC,,,,,,,,0,(assessed this result as 150%, consistent--------.-&with results relative to the incentive......../.'target range and the C&BC's qualitative/////////review.0000000001 Strategy Goal1 120%111 1100%112222222223Globalize the Business333 3?33334444-4%Execute against strategic initiatives5555#5and acquisition integration6666666667777 7?7777888828*Address global regulatory change to ensure9999:92compliance ( e.g. , Financial Conduct Authority,::::*:"Global Data Protection Regulation);;;;;;;;;%<Deliver Indispensable Content<<< <?<<<<====(= Accelerate throughput of content>>>>>>>>>???? ??????DllGUtoH#DXtDp@ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [ \ ] ^ _ @@@@4@,Improve data, linkage, and matching/identityAAAA0A(resolution by extending global coverage,BBBBBinsight and qualityCCCCCCCCCDDDD D?DDD3D+All but one of our strategic goals were metEEEE4E,Enhance our security capabilities to protectEEEE or exceeded.FFFF!Fcustomer and company dataGGGGGGGGGHModernize DeliveryHHH H?HHH/H'Based on these considerations, the C&BCIIII0I(Extend and enhance platform capabilitiesIII4I,assessed the overall results of the strategyJJJJJfor as-a-service modelJJJJ goal as 100%.KKKKKKKKKLLLL L?LLLLMMMM.M&Execute the multi-channel and lines ofNNNN(N businesses go-to-market strategyOOOOOOOOO PServe New Customer NeedsPPP P?PPPPQQQQ/Q'Scale our account-based marketing modelRRRR1R)by enabling the sales team and generatingSSSSSdemandTTTTTTTTTUUUU U?UUUUVVVV6V.Up the pace of innovation and product/solutionWWWW1W)enhancement to address new customer needsXXXXXXXXX/Y'Create and Operate as a Forward-LeaningYYY Y?YYYYZCultureZZZ0Z(Establish world class talent acquisition[[[[[ practices\\\\\\\\\]]]] ]?]]]]^^^^2^*Deepen our development of leaders and team____0_(members through modern programs, broaderDl4y=|L7MM1` a b c d e f g h ````,`$diversity initiatives and innovativeaaaaa processesbbbbbbbbbcccc c?ccccdddd.d&Transform the culture through creativeeeee/e'initiatives, modern systems and leading$f____________________________1g)Created by Morningstar Document Research.0h(http://documentresearch.morningstar.com/[ =PF0*8X> @hhggff l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } U} $}  $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017"2016 Annual Cash Incentive          Award for Company         Performance   Executive Officer  Target   % of Target  Amount , $Final Award (as reported in "Summary            * "Compensation Table" in "Non-equity           , $Incentive Plan Compensation" column)Robert P. Carrigan~ qC~  %~ qC   $1,105,000 Richard H. Veldran~ rc~  %~ rc ~  rc Joshua L. Peirez~ -~  %~ - ~  - Curtis D. Brown~ O~  %~ O ~  ’% Roslynn Williams~ O~  %~ O ~   $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/4 ui]D!ou<_=PF0*8X> @                  l  ,   dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash IncentiveTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 0} $ } 8} $ } !} $ } 7 ,      DUN & BRADSTREET CORP/NWDEF 14A 03/28/20170(Annual Long-term Incentive (LTI) Program Grant   Measure(s)  Performance Period  Rationale for Vehicle LRSUs  ?  ?  ?  1 )Dun & Bradstreet stock price appreciation  One-third tied to 2016 , $Links executives' interests directly   or depreciation   . &with the interests of our shareholders        ?#One-third tied to 2016-2017 ?0(Is less volatile and more retentive than stock options ?#One-third tied to 2016-2018 ?6.Has a considerably stronger tie to performance2*than time-based restricted shares or unitsPerformance Units ? ? ?.&50% tied to relative total shareholder2016-2018 (3 years),$Links executives' interests directly return (TSR).&with the interests of our shareholders ? ?7/50% tied to Dun & Bradstreet's revenue compound0(Drives and rewards revenue growth, whichD lsg[Oq^,@DFg !"#$%&'()*+  ! annual growth rate (CAGR)   0 (we believe is key to growing shareholder!!!!!! !value"""""""#######$$$$$$ $?%%%%%%,%$Rewards executives for outperforming&&&&&&& the market'($)____________________________1*)Created by Morningstar Document Research.0+(http://documentresearch.morningstar.com/Zkj?3'=PF0*8X> @++**)) l  %  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U} $ } 6 %      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017!Target LTI Grants in 2016 Named Executive Officer  Economic Value  Reason for Grant Level   of Target Grant Robert P. Carrigan ~ -1 . &An increase over prior year recognizes     1 )his strong performance in his second year     / 'as Chief Executive Officer and DirectorRichard H. Veldran~  =1)An increase over prior year, representing-%progression toward competitive targettotal compensationJoshua L. Peirez~ sU.&An increase over prior year recognizes/'his promotion and strong performance in,$2015, including added responsibility0(for global sales, execution of important0(acquisitions and growth in our alliancesCurtis D. Brown~ eR.&Includes $850,000 for the annual grant5-(increased to further recognize his extensive1)experience and skills as a technology and/'business leader), as well as a $500,000-%performance-based grant (based on the0(same goals as the annual LTI program) to0(recognize his promotion to Chief Contentand Technology OfficerRoslynn Williams~ /'Recognizes her promotion to and role asChief People OfficerD lvj^l0b4Nr4 !"#$ !$"____________________________1#)Created by Morningstar Document Research.0$(http://documentresearch.morningstar.com/ P=PF0*8X> @R $$##""    l  ;  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $ } m} $ } } $ }  } $ } m                      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017!Target LTI Grants in 2016    Grant Date  Tranche   Performance   Vesting Date       Period    March 1, 2016  First one-third  1 year   March 1, 2017     Second one-third  2 years   March 1, 2018     Third one-third  3 years   March 1, 2019$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/*hvj^^iJ>2 =PF0*8X> @ l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 1} $ } U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017!Target LTI Grants in 20161 )Appreciation or Depreciation in D&B Stock  Payout as a % of  Price  Target LRSU Grant 100%  ~ " % 50%  ~ Z % 0%  ~  % ?25%~ . % ?50%~  % Below ?50%~  % Interpolation in between$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/2vj^" @2   l  ,  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 2} $ } U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/20171)Total Shareholder Return (TSR) Parameters2 *D&B 3-year Relative TSR Percentile Ranking  Payout as % of   vs. S&P 500   Target Grant 80th  ~ " % 50th  ~  % 30th  ~  %? 30th~  % Interpolation in between$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/.rfZNo,a1%=PF0*8X> @2   l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U} $ } U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017=5Revenue Compound Annual Growth Rate (CAGR) Parameters D&B 3-year Revenue CAGR  Payout as % of     Target Grant 8.0%  ~ " % 5.0%  ~ Z % 4.0%  ~  % 2.0%~ f %? 2.0%~  % Interpolation in between$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/0afZNB>u0=PF0*8X> @2   l  , Q  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  }  $ } U} $} $ }  } $ }  } $ ,      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017*"Actual LRSU Awards Related to 2016                 Actual Payout                    D&B Stock                Price             Appreciation    orTarget D&B D&B   Depreciation  Number of Payout as % LRSUsStartingEnding    Shares of TrancheVesting Stock Price Stock Price    Target      LRSUs4,3rd Tranche of 2014 LRSU Grant for 2014-2016Performance Period (1)Robert P. Carrigan~ zE = ףp\@ = ףp ^@   @  %~ BJZ@ %Richard H. Veldran~ b = ףp\@ = ףp ^@   @  %~ Z@ %Joshua L. Peirez~ * = ףp\@ = ףp ^@   @  %~ Z@ %Curtis D. Brown~ b = ףp\@ = ףp ^@   @  %~ Z@ %4,2nd Tranche of 2015 LRSU Grant for 2015-2016Performance Period (2)Robert P. Carrigan~ .W ]@ = ףp ^@   333333?  %~ Wfffff&Y@ %Richard H. Veldran~  ]@ = ףp ^@   333333?  %~ fffff&Y@ %Joshua L. Peirez~  ]@ = ףp ^@   333333?  %~ fffff&Y@ %Curtis D. Brown~ Z ]@ = ףp ^@   333333?  %~ rfffff&Y@ %Roslynn Williams~ 2 ]@ = ףp ^@   333333?  %~ 2fffff&Y@ %DwlymaUe\" U~9p*" !"#$%&'()*+   ; 31st Tranche of 2016 LRSU Grant for 2016 Performance !!!! Period (3)"Robert P. Carrigan""~ """ fffffW@"" = ףp ^@" " " :@ " %"~ "."""fffff_@ "%#Richard H. Veldran##~ #N## fffffW@## = ףp ^@# # # :@ # %#~ #j"###fffff_@ #%$Joshua L. Peirez$$~ $:&$$ fffffW@$$ = ףp ^@$ $ $ :@ $ %$~ $20$$$fffff_@ $%%Curtis D. Brown%%~ %$%% fffffW@%% = ףp ^@% % % :@ % %%~ %z.%%%fffff_@ %%&Roslynn Williams&&~ & && fffffW@&& = ףp ^@& & & :@ & %&~ &2&&&fffff_@ &%'($)____________________________1*)Created by Morningstar Document Research.0+(http://documentresearch.morningstar.com/cWOGA<6*=PF0*8X> @:++**))&&&& %%%% $$$$ #### """" !!                l  #  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } *} $ } U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017*"Actual LRSU Awards Related to 2016+ #D&B 3-year (2014-2016) Revenue CAGR  Payout as % of     Target Grant 6.0%  ~ " % 3.0%  ~  % 1.0%  ~ f %? 1.0%~  % Interpolation in between$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/.ymaUEzJ>2 =PF0*8X> @2   l  @A  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  } $ } <} $ }  }  $ } U} $} $ } U} $} $ }  } $ }  } $ }  } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017=5Actual 3-year Performance Units Results for 2014-2016              3-year                   CAGR Result                  &          3-year           Relative TSR  Percentile   Actual Payout Ranking    PerformanceMeasureTarget    Payout Number of50% vest50% vestPeriod Units     %Shares*3/3/20173/3/2018Robert P. Carrigan 2014-2016 Revenue CAGR~ 6h  @  % ~   %~ 6h~ 4~ 4 TSR~ 6h  28.8th  ~   %~ ~ ~ Richard H. Veldran 2014-2016 Revenue CAGR~   @  % ~   %~ ~  ~   TSR~   28.8th  ~   %~ ~ ~ Joshua L. Peirez 2014-2016 Revenue CAGR~ "  @  % ~   %~ "~ ^~ b TSR~ "  28.8th  ~   %~ ~ ~ Curtis D. Brown 2014-2016 Revenue CAGR~   @  % ~   %~ ~  ~   TSR~   28.8th  ~   %~ ~ ~ $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/B*XfZNB"Dmv04u=PF0*8X> @      l  -W  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units !Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  } $ }  } $ }  } $} $ }  } $ }  } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017#Other Vesting Equity Grants                   Third Tranche              Payout (1/3rd)     Third       D&B Stock            Tranche      Price      Target         Appreciation LRSUs      or Total Target(1/3rd) D&B   D&B Ending  Depreciation Number of Payout as % LRSUsStarting   Stock Price Shares of Tranche Stock Price    Target      LRSUsRobert P. Carrigan~ :~ j2 Z@  ףp=^@ ,@ %~ 9\@ %$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/6 th\Hs =PF0*8X> @                l  e  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity GrantsExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } } $ } U} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017/'Stock Ownership as a Multiple of Salary Name  Guideline as Multiple  Actual Ownership as     of Salary  Multiple of Salary Robert P. Carrigan  ~    333333"@  Richard H. Veldran  ~    ffffff@  Joshua L. Peirez  ~    @ Curtis D. Brown~ 333333@Roslynn Williams~ ~ $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/.th\P|%1B=PF0*8X> @:     l  s  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } +} $ } 0       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017External Benchmarking Acxiom Corporation  ICF International, Inc.) !Alliance Data Systems Corporation  IHS Markit Ltd., $Broadridge Financial Solutions, Inc.  IMS Health, Inc. Convergys Corporation % Moneygram International, Inc. Corelogic, Inc.  Moody's CorporationDeluxe CorporationMorningstar, Inc.DST Systems, Inc.!Navigant Consulting, Inc. Equifax, Inc. Paychex, Inc.&Factset Research Systems, Inc.0(S&P Global (McGraw Hill Financial, Inc.)Fair Isaac Corporation#Total System Services, Inc. Fiserv, Inc.)!The Ultimate Software Group, Inc.Global Payments, Inc.Verisk Analytics, Inc.$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/8:znb>Eblwk_7=PF0*8X> @ l    dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingSummary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } I } $ } <(} $ } 2} $ } y<                            DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017External Benchmarking  Action  Company  Sector / Industry  Revenue  Reason       Size Deleted ) !Alliance Data Systems Corporation 1 )Technology / Business Software & Services  $6.4B  Size Deleted   Fiserv, Inc. $ Services / Business Services  $5.2B  Size Added  CEB Inc. & Services / Management Services  $928M 1 )Size and industry: Insight and Technology2 *Company, provides data analysis, research, and advisory services. Added MSCI Inc.2*Technology / Processing Systems & Products$1.075B8 0Size and industry: Offers content, applications,: 2and services to support the needs of institutional3 +investors. Operates through three segments:(  Index, Analytics, and All Other.$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/6 znbS5*t=PF0*8X> @J          l  #  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } -} $ }  } $ }  } $ } } $ } y} $ } y} $ }  } $ }  } $ } y} $ #      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Summary Compensation     # Name and Principal Position  Year  Salary  Bonus  Stock   Non-equity   Change in   All Other  Total       ($) (1)  ($) (2)  Awards   Incentive  Pension   Compensation  ($)            ($) (3)  Plan   Value and   ($) (6)(7)                Compensation   Nonqualified                ($) (1)(4)  Deferred      Compensation     Earnings     ($) (5)Robert P. Carrigan~ ~ B3~    ~  FI ~ qC~ ~ zM~ ,$Chairman and Chief Executive Officer~ ~~ B3~    ~  ҕ< ~ 5~ ~ ~ '("Principal Executive Officer")~ z~ B3~    ~  ! ~ <~ ~ 2~ DRichard H. Veldran~ ~ b ~    ~  A ~ rc~ V (~ ~ 2ݨChief Financial Officer~ ~~ ~    ~  VDC ~ ~ ~ *~ a'("Principal Financial Officer")~ z~ ~    ~  f# ~ B~  w7~ ~ b9Joshua L. Peirez~ ~ B'~    ~   \ ~ -~ /~ ~ V-%President and Chief Operating Officer~ ~~ $~    ~  ~%O ~ L~ V+&~ "~ r+~ z~ $~    ~  2#e ~ '~ W)~ .~ vqCurtis D. Brown~ ~ B"~    ~  NX ~ ’%~ ~ T~ և,$Chief Content and Technology Officer~ ~~ ~  BB  ~  \; ~ ~ ~ L~ &Roslynn Williams (8)~ ~ ~    ~    ~ ~ ~  5~ JpChief People Officer     Dl{oc+@\|CpPC$ !"$ ____________________________1!)Created by Morningstar Document Research.0"(http://documentresearch.morningstar.com/ (=PF0*8X> @""!!                      l  *U  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Outstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  } $ }  } $ } y} $ } y} $ }  } $ }  } $ } y} U *      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Stock Option Grants                Estimated Future              Possible Payouts                  Under Equity       Estimated Future  Incentive Plan          Possible Payouts Under   Awards (2)  Non-equity IncentivePlan Awards (1)  Grant Date      Fair Value of      Stock and      Option Awards Name Grant CommitteeTarget  Maximum TargetMaximum $ (3) DateApproval ($)   ($)  (#) (#) DateRobert P. Carrigan 03/01/2016 02/23/2016~  qC  ~  B ~ ~ R3~ &~  03/01/2016 02/23/2016     ~ ~ ~ M~  03/01/2016 02/23/2016     ~ ~ ~ .V~ Richard H. Veldran 03/01/2016 02/23/2016~  rc  ~  : ~ Q~ ڣ~  ~  03/01/2016 02/23/2016     ~ (~ Q~ f~  03/01/2016 02/23/2016     ~ (~ Q~ >W~ Joshua L. Peirez 03/01/2016 02/23/2016~  -  ~  b?[ ~ r~ b~ .~  03/01/2016 02/23/2016     ~ ^9~ r~ ~  03/01/2016 02/23/2016     ~ ^9~ r~ FG~ Curtis D. Brown 03/01/2016 02/23/2016~  O  ~  B> ~ n~ 2~ j,~ D"l|pdP,~ZKuE !"#$%&'()     03/01/2016    02/23/2016        ~ R7  ~ n  ~  ~ !!!! 03/01/2016!!! 02/23/2016!!! ! ! ! ! !~ !R7!!~ !n!!~ !zi~ !"Roslynn Williams""" 03/01/2016""" 02/23/2016""~ " O" " ~ " $" "~ "(""~ "Q""~ "r~ "#### 03/01/2016### 02/23/2016### # # # # #~ #~##~ #(##~ #~ #$$$$ 03/01/2016$$$ 02/23/2016$$$ $ $ $ $ $~ $~$$~ $($$~ $~ $%&$'____________________________1()Created by Morningstar Document Research.0)(http://documentresearch.morningstar.com/u\,=PF0*8X> @))((''             l  Rk  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option Grants!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  } $ }  } U} $ } y} $ } } $ } y} $ R      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017!Outstanding Equity Awards           Stock Awards     Name  Grant  Equity-  Equity-  Equity-  Equity-    Date   Incentive   Incentive   Incentive   Incentive      Plan  Plan  Plan  PlanAwardsAwards  Awards Awards Number ofMarket   Number of Market Shares orValue of  Unearned  Value Units Shares or   Shares or  of Unearnedof StockUnits of   Units  Shares or That Have Stock  of Stock Units of Not That   That Have  Stock ThatVestedHave Not   Not Vested Have Not (#) (1)(2) Vested ($)  (#) (2)  Vested ($)Robert P. Carrigan 03/03/2014~ BJ~       03/03/2014~ 6h~       03/03/2014~ ~       03/02/2015~ W~    ~  V  03/02/2015   ~  ‚  03/02/2015   ~  ‚  03/01/2016~ .~    ~  ~  03/01/2016   ~    03/01/2016   ~   D@lvj^>eqc] 2X| !"#$%&'()*+,-./0123456789:;<=>?         ~      ~ 6 !Richard H. Veldran!!! 03/01/2012!!~ !n~ !!! ! ! ! ! !!!"""" 03/01/2013""~ "~ """ " " " " """#### 03/01/2013##~ #N ~ ### # # # # ###$$$$ 03/03/2014$$~ $~ $$$ $ $ $ $ $$$%%%% 03/03/2014%%~ %~ %%% % % % % %%%&&&& 03/03/2014&&~ &~ &&& & & & & &&&'''' 03/02/2015''~ '~ ''' ' ' ~ ' n' '''(((( 03/02/2015(((((( ( ( ~ ( ( ((()))) 03/02/2015)))))) ) ) ~ ) ) )))**** 03/01/2016**~ *j"~ *** * * ~ * /* ***++++ 03/01/2016++++++ + + ~ + (+ +++,,,, 03/01/2016,,,,,, , , ~ , (, ,,,---------~ - m@- - - - -~ - i`-.Joshua L. Peirez... 03/01/2013..~ .~ ... . . . . ...//// 03/01/2013//~ /.~ /// / / / / ///0000 03/03/201400~ 0~ 000 0 0 0 0 0001111 03/03/201411~ 1~ 111 1 1 1 1 1112222 03/03/201422~ 2"~ 222 2 2 2 2 2223333 03/03/201433~ 3~ 333 3 3 3 3 3334444 03/02/201544~ 4~ 444 4 4 ~ 4 4 4445555 03/02/2015555555 5 5 ~ 5  5 5556666 03/02/2015666666 6 6 ~ 6  6 6667777 03/01/201677~ 720~ 777 7 7 ~ 7 B7 7778888 03/01/2016888888 8 8 ~ 8 ^98 8889999 03/01/2016999999 9 9 ~ 9 ^99 999:::::::::~ : H: : : : :~ :!:;Curtis D. Brown;;; 10/01/2014;;~ ;~ ;;; ; ; ; ; ;;;<<<< 10/01/2014<<~ <~ <<< < < < < <<<==== 10/01/2014==~ =~ === = = = = ===>>>> 03/02/2015>>~ >r~ >>> > > ~ > B> >>>???? 03/02/2015?????? ? ? ~ ? ? ???Dl0Dj&Nv0V|:bCi@ABCDEFGHIJKLMNOPQ@@@@ 03/02/2015@@@@@@ @ @ ~ @ @ @@@AAAA 03/01/2016AA~ Az.~ AAA A A ~ A "@A AAABBBB 03/01/2016BBBBBB B B ~ B R7B BBBCCCC 03/01/2016CCCCCC C C ~ C R7C CCCDDDDDDDDD~ D 2D D D D D~ DqDERoslynn WilliamsEEE 03/02/2015EE~ E~ EEE E E E E EEEFFFF 03/02/2015FF~ FR~ FFF F F ~ F RF FFFGGGG 04/01/2015GG~ G~ GGG G G G G GGGHHHH 04/01/2015HH~ H~ HHH H H ~ H H HHHIIII 03/01/2016II~ I2~ III I I ~ I I IIIJJJJ 03/01/2016JJJJJJ J J ~ J ~J JJJKKKK 03/01/2016KKKKKK K K ~ K ~K KKKLLLLLLLLL~ L ZA L L L L L~ LLMN$O____________________________1P)Created by Morningstar Document Research.0Q(http://documentresearch.morningstar.com/( T(Lt,Pt=PF0*8X> @6QQPPOO                               l  2  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity AwardsPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ }  } $ } y} $ } } $ } y} $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017/'OPTION EXERCISES AND STOCK VESTED TABLE         Option Awards   Stock Awards   Name  Number of Shares  Value Realized  Number of Shares  Value Realized on     Acquired on   on Exercise  Acquired on Vesting  Vesting   Exercise  ($)   (#) (1)(2)   ($) (1)(2) (#)Robert P. Carrigan~ ~ ~    ~  rM Richard H. Veldran~ O~ L~  c  ~  27& Joshua L. Peirez~ ~~ >g~  k  ~  7) Curtis D. Brown~ ~ ~    ~    Roslynn Williams~ ~ ~    ~   $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/6. th\PG;Y2p/ocW/=PF0*8X> @               l  xE  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VEST!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } m)} $ }  } $ } y} $ } } $                            DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017PENSION BENEFITS TABLE     Name   Plan Name   Number of  Present  Payments      Years of  Value of  During     Credited   Accumulated   Last Fiscal     Service  Benefit  Year     (#)  ($)  ($)Richard H. Veldran!Executive Retirement Plan~ *~ 2t  ~   )!Pension Benefit Equalization Planffffff@~   ~   Retirement Accountffffff@~ 1  ~   Joshua L. Peirez!Executive Retirement Plan333333@~ zF  ~   *"Pension Benefit Equalization Plan*~ ~   ~   Retirement Account*~ ~   ~   $____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/6 yma()\J}U=PF0*8X> @             l  X  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLENONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } a} $ } -} $ } } $ } } $ } } $ } } $ }  } $       DUN & BRADSTREET CORP/NWDEF 14A 03/28/20170(NONQUALIFIED DEFERRED COMPENSATION TABLE         * "Nonqualified Deferred Compensation                     Name   Plan Name   Executive   Registrant   Aggregate   Aggregate   Aggregate       Contributions   Contributions  Earnings   Withdrawals/  Balance      in Last FY   in last FY   in Last FY   Distributions   at Last FY($) (1) ($)  ($) (2)   in Last FY($) (3)      ($)Richard H. Veldran-%Key Employees' Non-Qualified Deferred~ ~   ~    ~ ~ "'-Compensation Plan$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/0 sg[Ok:i/ =PF0*8X> @                 l  (kmn  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATChange in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $4} $ }  } $ (      DUN & BRADSTREET CORP/NWDEF 14A 03/28/20170(NONQUALIFIED DEFERRED COMPENSATION TABLE Investment Fund Option  2016 Annual Return  Balanced Index   R @ %" BlackRock Small Cap Growth   fffff*@ % D&B Stock Fund   GzT2@ %! Fidelity Blue Chip Growth   \(\? %*"Fidelity Diversified International ?3.60 %!Fidelity Low Priced Stock(\!@ % JP Morgan Equity Income*ףp= W.@ % Northern Small Cap ValueQ;@ %PIMCO Total Return@ %Stable Value Fund)\(@ %( Vanguard Developed Markets IndexGz@ %&Vanguard Extended Market Indexfffff&0@ %$Vanguard Institutional Indexfffff'@ %'Vanguard Target Retirement 2020Gz@ %'Vanguard Target Retirement 2025 ףp= @ %'Vanguard Target Retirement 2030Q@ %'Vanguard Target Retirement 2035= ףp @ %'Vanguard Target Retirement 2040Gz!@ %'Vanguard Target Retirement 2045R!@ %'Vanguard Target Retirement 2050fffff!@ %'Vanguard Target Retirement 2055q= ף!@ %)!Vanguard Target Retirement Income@ %D lsg[Oj `EA}Z4p !"#$%&') !Vanguard Total Bond Market Index*   zG@ %*!"Victory Munder Mid Cap Core Growth!!!{Gz@ !%3"+Wells Fargo Advantage Special Mid Cap Value"""Gz5@ "%#$$%____________________________1&)Created by Morningstar Document Research.0'(http://documentresearch.morningstar.com/7=PF0*8X> @"''&&%%  l  %Z~  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Summary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } $4} $} 6 %      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Change in Control Benefit Category  CICP2 *Benefits Subject to "Single Trigger" (CIC)  Double trigger :0 (or "Double Trigger" (CIC Plus Qualifying  ? Cash benefits% Termination within 24 Months) 4 ,? Equity granted on or after January 1, 2013   Single trigger :2*? Equity granted on or before December 31,~ r ? ? ?1)Cash Severance as Multiple of Base Salary2 times"Plus Target Cash Incentive ? ? ?3+Settlement of Outstanding Performance-basedPro rata target awardCash Incentives ? ? ?.&Health and Life Insurance Continuation2 years ? ? ?+#Outplacement Services Reimbursement5-Lesser of 15% of target total cash or $50,000 ? ? ?Excise Tax Treatment/'No benefit, executive's benefits may be-%voluntarily reduced if such reduction+#provides a better after-tax benefit ? ? ?Dl~rfB Q>wPY28 !"#$ !$"____________________________1#)Created by Morningstar Document Research.0$(http://documentresearch.morningstar.com/ P=PF0*8X> @$$##"" l  B~\5  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 1} $} y} $} y} $} y} $} <} $} <} $} y} $ B      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Summary Compensation        Termination Scenario                     ) !Executive Compensation or Benefit   If Voluntary  If Termination is  If Termination is  If Involuntary  If Involuntary   If Change in   Component   Termination   Due to Death  Due to Disability   Termination  Termination for  Control   ($)  ($)  ($)   without Cause  Cause   Termination    or Voluntary  ($)Occurs    Termination  Under    for the CICP    Good Reason  ($)    ($)Robert P. Carrigan      Severance      Base Salary~ ~ ~    ~  B3 ~ ~ gTarget Cash Incentive~ ~ ~    ~   ~ ~ B&Pro Rata Target Cash Incentive~ qC~ qC~  qC  ~  qC ~ ~ qC1)Outstanding Equity & Long-term Incentives     Unvested Equity~ ~ &~  &  ~   ~ ~ & Vested Equity~ ~ ~    ~   ~ ~ Pension Plan Payments     )!Pension Benefit Equalization Plan Not Eligible Not Eligible  Not Eligible    Not Eligible  Not Eligible Not Eligible!Executive Retirement Plan Not Eligible Not Eligible  Not Eligible    Not Eligible  Not Eligible Not Eligible 401(k) Plan~ &~ &~  &  ~  & ~ &~ &0(Health and Welfare Benefits Continuation N/A N/A  N/A  ~    N/A~  D=l{ocs? 2p{yyhN5*!r !"#$%&'()*+,-./0123456789:;<=>? Outplacement Services   N/A   N/A   N/A   N/A   N/A  ~ B  !Excise Tax and Gross-Up!! !N/A!! !N/A!! ! N/A! !  ! N/A! ! !N/A!! !N/A!"(Paid to I.R.S.) #? #? #? #? #? #? #? #? #? # ? # ? # ? # ? # ? #? #? #? #? #? #?+$#Total Compensation Upon Termination$$~ $E$$~ $$$~ $ $ $ ~ $ y$ $~ $&$$~ $'$%% Already Earned%%~ % %%%~ %& %%%~ % & % %% ~ %  % %% %N/A%%~ % %%& Forfeitures&&~ &&&&~ &&&~ & & & ~ & && &~ &&&&~ && '? '? '? '? '? '? '? '? '? ' ? ' ? ' ? ' ? ' ? '? '? '? '? '? '?(Richard H. Veldran((((((((( ( ( ( ( (((((() Severance))))))))) ) ) ) ) ))))))* Base Salary**~ ***~ ***~ * * * ~ * b * *~ ***~ *NA*+Target Cash Incentive++~ +++~ +++~ + + + ~ + + +~ +++~ +:+&,Pro Rata Target Cash Incentive,,~ ,rc,,~ ,rc,,~ , rc, , ~ , rc, ,~ ,,,~ ,rc,1-)Outstanding Equity & Long-term Incentives--------- - - - - ------.Unvested Equity..~ ...~ .Ҟ..~ . Ҟ. . ~ . . .~ ...~ .Ҟ./ Vested Equity//~ ///~ ///~ / / / ~ / / /~ ///~ //0Pension Plan Payments000000000 0 0 0 0 000000)1!Pension Benefit Equalization Plan11~ 1,11~ 1,11~ 1 1 1 ~ 1 ,1 1~ 1,11~ 1~1!2Executive Retirement Plan22~ 2 22~ 2g22~ 2 z2 2 ~ 2  2 2~ 222~ 2@23 401(k) Plan33~ 36 33~ 36 33~ 3 6 3 3 ~ 3 6 3 3~ 36 33~ 36 304(Health and Welfare Benefits Continuation44 4N/A44 4N/A44 4 N/A4 4 ~ 4 4 4 4N/A44~ 4 45Outplacement Services55 5N/A55 5N/A55 5 N/A5 5  5 N/A5 5 5N/A55~ 5B 56Excise Tax and Gross-Up66 6N/A66 6N/A66 6 N/A6 6  6 N/A6 6 6N/A66 6N/A67(Paid to I.R.S.) 8? 8? 8? 8? 8? 8? 8? 8? 8? 8 ? 8 ? 8 ? 8 ? 8 ? 8? 8? 8? 8? 8? 8?+9#Total Compensation Upon Termination99~ 9j99~ 9>99~ 9 5e9 9 ~ 9 n&9 9~ 9*c 99~ 9*9:% Already Earned::~ : :%:~ : :%:~ :  : %: ~ : f : %:~ : :%:~ : :%; Forfeitures;;~ ;Ҟ;;~ ;;;~ ; ; ; ~ ; Ҟ; ;~ ;;;~ ;; <? <? <? <? <? <? <? <? <? < ? < ? < ? < ? < ? <? <? <? <? <? <?=>$?____________________________DlyuszsbH/$jfG5.*@A1@)Created by Morningstar Document Research.0A(http://documentresearch.morningstar.com/=PF0*8X> @ AA@@??                      l  B  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 1} $} <} $} <} $} <} $} <} $} <} $} y} $ B      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Summary Compensation        Termination Scenario                     ) !Executive Compensation or Benefit   If Voluntary  If Termination is  If Termination is  If Involuntary  If Involuntary   If Change in   Component   Termination   Due to Death  Due to Disability   Termination  Termination for  Control   ($)  ($)  ($)   without Cause  Cause   Termination    or Voluntary  ($)Occurs    Termination  Under    for the CICP    Good Reason  ($)    ($)Joshua L. Peirez      Severance      Base Salary~ ~ ~    ~  B' ~ ~ XOTarget Cash Incentive~ ~ ~    ~   ~ ~ b?[&Pro Rata Target Cash Incentive~ -~ -~  -  ~  - ~ ~ -1)Outstanding Equity & Long-term Incentives     Unvested Equity~ ~ ~    ~   ~ ~  Vested Equity~ ~ ~    ~   ~ ~ Pension Plan Payments     )!Pension Benefit Equalization Plan Not Eligible Not Eligible  Not Eligible    Not Eligible  Not Eligible Not Eligible!Executive Retirement Plan~ ~ D~  ~)  ~   ~ ~ ,% 401(k) Plan~ Ʀ~ Ʀ~  Ʀ  ~  Ʀ ~ Ʀ~ Ʀ0(Health and Welfare Benefits Continuation N/A N/A  N/A  ~    N/A~  Dl{ocs? 2p{{{jP7,# !"#$%&'()*+,-./0123456789:;<=>? Outplacement Services   N/A   N/A   N/A   N/A   N/A  ~ B  !Excise Tax and Gross-Up!! !N/A!! !N/A!! ! N/A! !  ! N/A! ! !N/A!! !N/A!"(Paid to I.R.S.) #? #? #? #? #? #? #? #? #? # ? # ? # ? # ? # ? #? #? #? #? #? #?+$#Total Compensation Upon Termination$$~ $z$$~ $$$~ $ ru$ $ ~ $ ʚ$ $~ $Ʀ$$~ $# $%% Already Earned%%~ % %%%~ %z %%%~ % Z % %% ~ % N % %%~ % %%%~ %f %%& Forfeitures&&~ &&&~ &&&~ & & & ~ & & &~ &Ҫ&&~ && '? '? '? '? '? '? '? '? '? ' ? ' ? ' ? ' ? ' ? '? '? '? '? '? '?(Curtis D. Brown((((((((( ( ( ( ( (((((() Severance))))))))) ) ) ) ) ))))))* Base Salary**~ ***~ ***~ * * * ~ * B"* *~ ***~ *E*+Target Cash Incentive++~ +++~ +++~ + + + ~ + + +~ +++~ +B>+&,Pro Rata Target Cash Incentive,,~ ,O,,~ ,O,,~ , O, , ~ , O, ,~ ,,,~ ,O,1-)Outstanding Equity & Long-term Incentives--------- - - - - ------.Unvested Equity..~ ...~ .V|..~ . V|. . ~ . . .~ ...~ .V|./ Vested Equity//~ ///~ ///~ / / / ~ / / /~ ///~ //0Pension Plan Payments000000000 0 0 0 0 000000)1!Pension Benefit Equalization Plan111 Not Eligible111 Not Eligible111  Not Eligible1 1 1  Not Eligible1 11 Not Eligible111 Not Eligible1!2Executive Retirement Plan222 Not Eligible222 Not Eligible222  Not Eligible2 2 2  Not Eligible2 22 Not Eligible222 Not Eligible23 401(k) Plan333 Not Vested33~ 333~ 3 3 3 3  Not Vested3 33 Not Vested33~ 3304(Health and Welfare Benefits Continuation44 4N/A44 4N/A44 4 N/A4 4 ~ 4 4 4 4N/A44~ 4 45Outplacement Services55 5N/A55 5N/A55 5 N/A5 5  5 N/A5 5 5N/A55~ 5B 56Excise Tax and Gross-Up66 6N/A66 6N/A66 6 N/A6 6  6 N/A6 6 6N/A66 6N/A67(Paid to I.R.S.) 8? 8? 8? 8? 8? 8? 8? 8? 8? 8 ? 8 ? 8 ? 8 ? 8 ? 8? 8? 8? 8? 8? 8?+9#Total Compensation Upon Termination99~ 9O99~ 9y99~ 9 y9 9 ~ 9 C9 9~ 999~ 9Y9:% Already Earned::~ : :%:~ :> :%:~ : > : %: ~ :  : %: :N/A::~ :& :%; Forfeitures;;~ ;V|;;~ ;;;~ ; ; ; ~ ; V|; ;~ ;V|;;~ ;; <? <? <? <? <? <? <? <? <? < ? < ? < ? < ? < ? <? <? <? <? <? <?=>$?____________________________D# lyuv}veK2'oP(@A1@)Created by Morningstar Document Research.0A(http://documentresearch.morningstar.com/=PF0*8X> @ AA@@??                      l  -(/2  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 1} $} <} $} <} $} <} $} <} $} <} $} <} $ -      DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017Summary Compensation        Termination Scenario                     ) !Executive Compensation or Benefit   If Voluntary  If Termination is  If Termination is  If Involuntary  If Involuntary   If Change in   Component   Termination   Due to Death  Due to Disability   Termination  Termination for  Control   ($)  ($)  ($)   without Cause  Cause   Termination    or Voluntary  ($)Occurs    Termination  Under    for the CICP    Good Reason  ($)    ($)Roslynn Williams      Severance      Base Salary~ ~ ~    ~  j ~ ~ 0Target Cash Incentive~ ~ ~    ~   ~ ~ $&Pro Rata Target Cash Incentive~ O~ O~  O  ~  O ~ ~ O1)Outstanding Equity & Long-term Incentives     Unvested Equity~ ~ R*~  R*  ~   ~ ~ R* Vested Equity~ ~ ~    ~   ~ ~ Pension Plan Payments     )!Pension Benefit Equalization Plan Not Eligible Not Eligible  Not Eligible    Not Eligible  Not Eligible Not Eligible!Executive Retirement Plan Not Eligible Not Eligible  Not Eligible    Not Eligible  Not Eligible Not Eligible 401(k) Plan Not Vested~ &~  &    Not Vested  Not Vested~ &0(Health and Welfare Benefits Continuation N/A N/A  N/A  ~    N/A~ JDSl{ocs? 2p{{{jP7,#t !"#$%&'()*+, Outplacement Services   N/A   N/A   N/A   N/A   N/A  ~ B  !Excise Tax and Gross-Up!! !N/A!! !N/A!! ! N/A! !  ! N/A! ! !N/A!! !N/A!"(Paid to I.R.S.) #? #? #? #? #? #? #? #? #? # ? # ? # ? # ? # ? #? #? #? #? #? #?+$#Total Compensation Upon Termination$$~ $O$$~ $Rn>$$~ $ Rn>$ $ ~ $ 2+$ $~ $$$~ $ߘ$%% Already Earned%%~ % %%%~ %v %%%~ % v % %% ~ %  % %% %N/A%%~ %2 %%& Forfeitures&&~ &R*&&~ &&&~ & & & ~ & R*& &~ &R*&&~ && '? '? '? '? '? '? '? '? '? ' ? ' ? ' ? ' ? ' ? '? '? '? '? '? '?()$*____________________________1+)Created by Morningstar Document Research.0,(http://documentresearch.morningstar.com/8 yui]5=PF0*8X> @ ,,++**                      l  (FI  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } U5} $} U} $}  } $}  } U (                                  DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017PHTHE EFFECT OF FOREIGN EXCHANGE ON AS ADJUSTED AND ORGANIC REVENUE GROWTH   For The Year Ended      December 31,            Growth Rate  ($ in millions)  2016  2015Revenue (GAAP) ̞@ fffff@  4%1)Add: Acquisition Related Deferred Revenue@fffff3@ N/MFair Value Adjustment ? ? ? ? ? ? ? ? ?As Adjusted Revenue 33333@~   3% ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?"Effect of Foreign Exchange (1)%0(As Adjusted Revenue Before the Effect of 4%Foreign Exchange (1) Less: Acquisitions~  ? N/M Net Divested~ ffffff&@@ N/M ? ? ? ? ? ? ? ? ?4,Organic Revenue Before the Effect of Foreign 33333@ b@ 2% Exchange (1)D lSG;/u-WK+ $:; ! " # $ % & '  ? ? ? ? ? ? ? ? ? !? !? !? !? !? !? !? !? !? "? "? "? "? "? "? "? "? "?#$$%____________________________1&)Created by Morningstar Document Research.0'(http://documentresearch.morningstar.com/a=PF0*8X> @j ''&&%%     l  )A_.c  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE COMMON SHAREHOLDERS!RECONCILIATION OF NET CASH PROVU } 8} $}  } $}  } $} } $ )                                  DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017OGRECONCILIATION OF GAAP OPERATING INCOME TO AS ADJUSTED OPERATING INCOME      For The Year      Ended      December 31,   Growth Rate   ($ in millions)  2016  2015    Operating Income (GAAP) 33333sv@~  F~    %2*Impact of Adjustments to Reported Results:  Restructuring Charges6fffff&@  3+Legal and Other Professional Fees and Other~   /'Shut-Down Costs Associated with Mattersin China!Accrual for Legal Matters~  ?  -%Acquisition/Divestiture Related Costs#fffff5  7/Amortization of Acquisition Related Intangibles33333381  ,$Acquisition Related Deferred Revenuefffff3  Fair Value Adjustment0(Impaired Assets?Data Management and Back ?  Office Infrastructure1)Impaired Assets?Parsippany, N.J. Building ?  /'Impairment of Certain Intangible Assets333333 ?  in China ? ? ? ? ? ? ? ? ?  ?  ?DlTH<0X)*vU ! " # $ % & ' ( (  As Adjusted Operating Income (1)   |@   T{@  ~  % !? !? !? !? !? !? !? !? !? ! ? ! ? "? "? "? "? "? "? "? "? "? " ? " ? #? #? #? #? #? #? #? #? #? # ? # ?$%$&____________________________1')Created by Morningstar Document Research.0((http://documentresearch.morningstar.com/eGx=PF0*8X> @j (( '' &&         l  /|xv  dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATIN!RECONCILIATION OF NET CASH PROVU } 8} $}  } $}  } $} U} $ /                                  DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017COMMON SHAREHOLDERS     For The Year Ended       December 31,            Growth Rate     2016  2015    4,Diluted EPS Attributable to Dun & Bradstreet 333333@ (\@~  V  %"Common Shareholders (GAAP)2*Impact of Adjustments to Reported Results:  Restructuring Charges(\ؿ= ףp=  3+Legal and Other Professional Fees and Other{Gz{Gz  /'Shut-Down Costs Associated with Mattersin China!Accrual for Legal MattersQ ?  -%Acquisition/Divestiture Related Costs)\(̿RQ  7/Amortization of Acquisition Related Intangibles= ףp=ڿ333333ӿ  ,$Acquisition Related Deferred RevenueQRQؿ  Fair Value Adjustment0(Impaired Assets?Data Management and Back ?p= ף  Office Infrastructure/'Impairment of Certain Intangible AssetsQ ?  in China.&Effect of Legacy and Other Tax Matters{Gz?zG?  D l|pd>;/pJ< Q)U4 ! " # $ % & ' ( ) * + , - . ! Gain (Loss) on Investment    ףp= ǿ   {Gz    '!Gain (Loss) on Sale of Business!!!HzG!! !?!!! ! 6".Tax Impact on Repatriation of Foreign Earnings"" "?"""{Gz?""" " #Discontinued Operations###)\(### ףp= ### #  $? $? $? $? $? $? $? $? $? $ ? $ ?/%'As Adjusted Diluted EPS Attributable to%%% ffffff@%%% @%%~ %  % %0&(Dun & Bradstreet Common Shareholders (1) '? '? '? '? '? '? '? '? '? ' ? ' ? (? (? (? (? (? (? (? (? (? ( ? ( ? )? )? )? )? )? )? )? )? )? ) ? ) ?*+$,____________________________1-)Created by Morningstar Document Research.0.(http://documentresearch.morningstar.com/"WMA# =PF0*8X> @B.. -- ,,      l     dMbP?_*+%,&٭e2?'٭e2?(٭e2?)٭e2?",D/??, SCHEDULE 14ASCHEDULE 14A (1)Corporate SecretaryTABLE OF CONTENTSSummary CompensationCommittees and Meetings!Nonemployee Director Compensati!Equity Awards Outstanding as of!Fees Paid to Independent Regist!SECURITY OWNERSHIP OF DIRECTORSEXECUTIVE OFFICERSExecutive SummaryExecutive Summa (1)Pay Positioning and Pay Mix Base Salary!Target Annual Cash Incentive Op2016 Annual Cash Incentive!Annual Longterm Incentive LTI PTarget LTI Grants in 2016Target LTI Grants in (1)Target LTI Grants in (2)!Total Shareholder Return TSR Pa!Revenue Compound Annual Growth !Actual LRSU Awards Related to 2Actual LRSU Awards (1)!Actual 3year Performance Units Other Vesting Equity Grants!Stock Ownership as a Multiple oExternal BenchmarkingExternal Benchm (1)Summary Compens (1)Stock Option GrantsOutstanding Equity Awards!OPTION EXERCISES AND STOCK VESTPENSION BENEFITS TABLE!NONQUALIFIED DEFERRED COMPENSATNONQUALIFIED DEFERRED (1)Change in ControlSummary Compens (2)Summary Compens (3)Summary Compens (4)!THE EFFECT OF FOREIGN EXCHANGE !RECONCILIATION OF GAAP OPERATINCOMMON SHAREHOLDERSU } 1} $}  } $}  } $}  } $                                  DUN & BRADSTREET CORP/NWDEF 14A 03/28/2017UMRECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW    For The Year      Ended      December 31,   Growth Rate   ($ in millions)  2016  2015   1)Net Cash Provided By Operating Activities 33333+t@ u@ (4)% (GAAP) Less: Capital Expenditures,@)@ (12)% .&Additions to Computer Software & OtherfffffF@~ ~ 2  % Intangibles  ? ? ? ? ? ? ? ? ?  ?Free Cash Flow (1) hp@~  B (4)%  ? ? ? ? ? ? ? ? ?  ? ? ? ? ? ? ? ? ? ?  ? ? ? ? ? ? ? ? ? ?  ?$____________________________1)Created by Morningstar Document Research.0(http://documentresearch.morningstar.com/D lNB6*j)G;vJJ\XL@=PF0*8X> @b          Root Entry FBook    !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJ