D&B Releases D&B360 with Enhanced Data and Analytics for Deeper Customer and Prospect Insights
Integration of Company Financial Data,
"Today, you need to be an industry expert to truly understand and react
to your customers' needs," said
Businesses are doing more with fewer people today, requiring sales and marketing professionals to come to the table armed with expert level knowledge of the target business, its competitors and industry. In order to establish a strong relationship with prospects, sales professionals must quickly become industry experts while marketing teams need in-depth research and analytics to customize product talk tracks.
Customers using D&B360 have access to D&B's data and insight on more than 205 million companies, 100 million people and three million corporate family trees, along with integrated social data from popular social platforms. With D&B360's new enhanced data offerings, customers can now identify financially viable prospects, conduct advanced segmentation by financial standing and demographics, develop key financial indicators, understand competitive landscapes and quickly become industry specialists.
The enhancement of D&B360 continues to provide customers with the ability to know their customers more thoroughly, sell deeper into organizations and improve salesperson effectiveness. New features include:
- Company Financial Data: Assess the business health of your customers and prospects with financial information including growth indicators, per share data and key ratios, among others. Identify financially attractive companies to target. Segment based on key financial indicators.
First Research Industry Information: Improve solution sales
with insight and data on industries and companies from
First Research. Learn key terminology and buzz words used by customers and prospects. Identify industry challenges and opportunities faced by customers and their competitors. Prepare for sales calls and gain valuable insight into executives.
- Competitors: Gain a 360-degree view of your customers' competitors. Identify competitors to target based on company similarities with competitor information developed by Hoover's editorial team
To meet the needs of both large and small organizations, D&B360
customers can now select from three subscription levels to access the
data and tools they need to be effective. With this release, D&B offers
a new tier of data quality and database enhancements to expand on the
existing two tiers, including D&B data and social data, all the way up
to full batch matching and data from Hoover's,
For additional information about D&B360 and to view a video overview of the product please visit: www.dnb.com/dnb360.
About Dun & Bradstreet® (D&B)
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
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