Integration of Company Financial Data, Competitor Information and
Industry Research Provides Sales & Marketing Teams With a Complete
SHORT HILLS, N.J.--(BUSINESS WIRE)--
D&B (NYSE: DNB), the world's leading source of commercial information
and insight on businesses, has made available enhanced data
functionality for D&B360, including company financial data, competitor
information and industry research. D&B360 seamlessly integrates D&B data
and other essential business information into CRM applications and
provides data management, cleansing and enrichment capabilities. By
providing a deeper understanding of a customer's financial position and
industry standing, sales and marketing teams using D&B360 are equipped
with information to identify and target better opportunities, build
healthier pipelines and improve sales effectiveness.
"Today, you need to be an industry expert to truly understand and react
to your customers' needs," said Mike Sabin, senior vice president of
sales and marketing solutions at D&B. "By understanding your customers'
industries, their competitors, and how they're performing and behaving,
you can quickly connect your solutions to their everyday problems.
Instantly harnessing that information, along with financial and company
data, provides a complete customer picture that improves the sales
Businesses are doing more with fewer people today, requiring sales and
marketing professionals to come to the table armed with expert level
knowledge of the target business, its competitors and industry. In order
to establish a strong relationship with prospects, sales professionals
must quickly become industry experts while marketing teams need in-depth
research and analytics to customize product talk tracks.
Customers using D&B360 have access to D&B's data and insight on more
than 205 million companies, 100 million people and three million
corporate family trees, along with integrated social data from popular
social platforms. With D&B360's new enhanced data offerings, customers
can now identify financially viable prospects, conduct advanced
segmentation by financial standing and demographics, develop key
financial indicators, understand competitive landscapes and quickly
become industry specialists.
The enhancement of D&B360 continues to provide customers with the
ability to know their customers more thoroughly, sell deeper into
organizations and improve salesperson effectiveness. New features
Company Financial Data: Assess the business health of your
customers and prospects with financial information including growth
indicators, per share data and key ratios, among others. Identify
financially attractive companies to target. Segment based on key
First Research Industry Information: Improve solution sales
with insight and data on industries and companies from First Research.
Learn key terminology and buzz words used by customers and prospects.
Identify industry challenges and opportunities faced by customers and
their competitors. Prepare for sales calls and gain valuable insight
Competitors: Gain a 360-degree view of your customers'
competitors. Identify competitors to target based on company
similarities with competitor information developed by Hoover's
To meet the needs of both large and small organizations, D&B360
customers can now select from three subscription levels to access the
data and tools they need to be effective. With this release, D&B offers
a new tier of data quality and database enhancements to expand on the
existing two tiers, including D&B data and social data, all the way up
to full batch matching and data from Hoover's, First Research and
company financial data. All three tiers of D&B360 are available with
Microsoft Dynamics, SAP CRM, Oracle on Demand and Siebel CRM.
For additional information about D&B360 and to view a video overview of
the product please visit: www.dnb.com/dnb360.
About Dun & Bradstreet® (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 170 years. D&B's global commercial database contains
more than 205 million business records. The database is enhanced by
D&B's proprietary DUNSRight® Quality Process, which provides our
customers with quality business information. This quality information is
the foundation of our global solutions that customers rely on to make
critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; D&B Sales & Marketing Solutions™ to increase revenue from
new and existing customers; and D&B Internet Solutions™ to convert
prospects into clients faster by enabling business professionals to
research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
Dun & Bradstreet
Dun & Bradstreet
Roger Sachs, 973-921-5914
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