D&B Launches Hoover's Optimizer™ Enabling Marketing Pros to Transform Customer and Prospect Data into Actionable Insight
New add-on identifies duplicate records, standardizes data, and
appends unique DUNS™ number and key company information
SHORT HILLS, N.J.--(BUSINESS WIRE)--
D&B (NYSE: DNB), the world's leading source of commercial information
and insight on businesses, today launched Hoover's Optimizer, an add-on
module for Hoover's
Online, designed to help small and medium-sized businesses cleanse
and enrich their customer and prospect data to increase ROI on sales and
marketing campaigns. Hoover's Optimizer combines the ease of
self-service with the power of D&B's commercial information on more than
205 million businesses worldwide, allowing organizations to transform
outdated and incomplete customer data into the up-to-date, accurate
information that fuels growth.
"Getting sales and marketing programs to the right prospects at the
right time is a challenge for all businesses, but it's especially acute
for small and medium-sized organizations," said Josh Peirez, president,
global product, marketing and innovation at D&B. "They don't have the
time or resources to waste. With D&B's data optimization now built into
Hoover's Online, they can reach the best opportunities, quickly and
easily."
The Data Warehousing Institute estimates that poor data quality costs
U.S. businesses over $600 billion per year. With customer data decaying
at an average rate of two percent per month, marketing and sales
departments need tools to respond quickly and effectively to these
changes, manage sales prospects and grow business. Hoover's Optimizer
offers businesses power for their campaigns and sales strategies with
complete information on targeted opportunities.
Ideal for marketing and sales professionals at small- and medium-sized
businesses, Hoover's Optimizer allows customers to upload customer and
prospect files within the Hoover's Online web interface to be cleansed,
matched and enriched using D&B's patented DUNSRight process. Hoover's
Optimizer complements the existing D&B Optimizer solution, which offers
higher file size limits, offline processing, and additional data
elements to serve the needs of larger enterprises.
Specific customer benefits include:
-
Increased ROI on campaigns: Marketing and sales professionals
can rely on improved, accurate data quality for more effective
prospect targeting to receive full ROI on call and mailing campaigns
and improved response rates. By easily accessing this data through a
self-service application, these professionals will be enabled to be
responsive to changes in currently engaged and potential prospects.
-
Matching of qualified customers: Customers can identify
industry and company size trends within their customer base and find
additional look-a-like sales prospects by applying that information to
Hoover's Build A List, with more than 70 search criteria to find new
leads.
-
Identification of unqualified and duplicate records: With
automated cleansing, Hoover's Optimizer reduces damaging repetitive
calls due to duplicate records, costs associated with incorrect
contact information and wasted time campaigning to unqualified
companies.
The cleansing of marketing lists and CRM data gives marketing and sales
professionals a strategic view of the most promising industries and
segments across their customer base. In addition, Hoovers Optimizer
offers easy access to D&B data integration through an online interface
with Hoover's Online for cleansing, matching, and enriching of up to
25,000 records — another way for marketing and sales professionals to
better understand their customers and uncover new opportunities.
For additional information about Hoover's Optimizer please visit: www.hoovers.com
About Dun & Bradstreet® (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 170 years. D&B's global commercial database contains
more than 205 million business records. The database is enhanced by
D&B's proprietary DUNSRight® Quality Process, which provides our
customers with quality business information. This quality information is
the foundation of our global solutions that customers rely on to make
critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; D&B Sales & Marketing Solutions™ to increase revenue from
new and existing customers; and D&B Internet Solutions™ to convert
prospects into clients faster by enabling business professionals to
research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
Dun & Bradstreet
Media
Patricia Colpitts,
512-578-8016
colpittsp@dnb.com
or
Investor
Relations
Roger Sachs, 973-921-5914
sachsr@DNB.com
Source: D&B
News Provided by Acquire Media
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