The Dun & Bradstreet Corporation
Apr 11, 2012

D&B Launches Hoover's Optimizer™ Enabling Marketing Pros to Transform Customer and Prospect Data into Actionable Insight

New add-on identifies duplicate records, standardizes data, and appends unique DUNS™ number and key company information

SHORT HILLS, N.J.--(BUSINESS WIRE)-- D&B (NYSE: DNB), the world's leading source of commercial information and insight on businesses, today launched Hoover's Optimizer, an add-on module for Hoover's Online, designed to help small and medium-sized businesses cleanse and enrich their customer and prospect data to increase ROI on sales and marketing campaigns. Hoover's Optimizer combines the ease of self-service with the power of D&B's commercial information on more than 205 million businesses worldwide, allowing organizations to transform outdated and incomplete customer data into the up-to-date, accurate information that fuels growth.

"Getting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but it's especially acute for small and medium-sized organizations," said Josh Peirez, president, global product, marketing and innovation at D&B. "They don't have the time or resources to waste. With D&B's data optimization now built into Hoover's Online, they can reach the best opportunities, quickly and easily."

The Data Warehousing Institute estimates that poor data quality costs U.S. businesses over $600 billion per year. With customer data decaying at an average rate of two percent per month, marketing and sales departments need tools to respond quickly and effectively to these changes, manage sales prospects and grow business. Hoover's Optimizer offers businesses power for their campaigns and sales strategies with complete information on targeted opportunities.

Ideal for marketing and sales professionals at small- and medium-sized businesses, Hoover's Optimizer allows customers to upload customer and prospect files within the Hoover's Online web interface to be cleansed, matched and enriched using D&B's patented DUNSRight process. Hoover's Optimizer complements the existing D&B Optimizer solution, which offers higher file size limits, offline processing, and additional data elements to serve the needs of larger enterprises.

Specific customer benefits include:

The cleansing of marketing lists and CRM data gives marketing and sales professionals a strategic view of the most promising industries and segments across their customer base. In addition, Hoovers Optimizer offers easy access to D&B data integration through an online interface with Hoover's Online for cleansing, matching, and enriching of up to 25,000 records — another way for marketing and sales professionals to better understand their customers and uncover new opportunities.

For additional information about Hoover's Optimizer please visit:

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 170 years. D&B's global commercial database contains more than 205 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.

For more information, please visit

Dun & Bradstreet
Patricia Colpitts, 512-578-8016
Investor Relations
Roger Sachs, 973-921-5914

Source: D&B

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