D&B Launches Hoover's Optimizer™ Enabling Marketing Pros to Transform Customer and Prospect Data into Actionable Insight
New add-on identifies duplicate records, standardizes data, and appends unique DUNS™ number and key company information
"Getting sales and marketing programs to the right prospects at the
right time is a challenge for all businesses, but it's especially acute
for small and medium-sized organizations," said
Ideal for marketing and sales professionals at small- and medium-sized businesses, Hoover's Optimizer allows customers to upload customer and prospect files within the Hoover's Online web interface to be cleansed, matched and enriched using D&B's patented DUNSRight process. Hoover's Optimizer complements the existing D&B Optimizer solution, which offers higher file size limits, offline processing, and additional data elements to serve the needs of larger enterprises.
Specific customer benefits include:
- Increased ROI on campaigns: Marketing and sales professionals can rely on improved, accurate data quality for more effective prospect targeting to receive full ROI on call and mailing campaigns and improved response rates. By easily accessing this data through a self-service application, these professionals will be enabled to be responsive to changes in currently engaged and potential prospects.
- Matching of qualified customers: Customers can identify industry and company size trends within their customer base and find additional look-a-like sales prospects by applying that information to Hoover's Build A List, with more than 70 search criteria to find new leads.
- Identification of unqualified and duplicate records: With automated cleansing, Hoover's Optimizer reduces damaging repetitive calls due to duplicate records, costs associated with incorrect contact information and wasted time campaigning to unqualified companies.
The cleansing of marketing lists and CRM data gives marketing and sales professionals a strategic view of the most promising industries and segments across their customer base. In addition, Hoovers Optimizer offers easy access to D&B data integration through an online interface with Hoover's Online for cleansing, matching, and enriching of up to 25,000 records — another way for marketing and sales professionals to better understand their customers and uncover new opportunities.
For additional information about Hoover's Optimizer please visit: www.hoovers.com
About Dun & Bradstreet® (D&B)
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
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