Integration of D&B360's Data-as-a-Service Solution for CRM Allows
Sales, Sales Operations and Marketing Professionals to See Company,
Contact and Social Data from Multiple Sources in a Single View
SHORT HILLS, N.J.--(BUSINESS WIRE)--
D&B (NYSE: DNB), the world's leading source of commercial information
and insight on businesses, announced that D&B360 is now available for
use with Microsoft Dynamics and CRM solutions from SAP. Now, users of
all major CRM platforms can benefit from D&B's global database of more
than 200 million global businesses and 53 million contacts, with
information available where they need it — directly within the
applications they use every day.
D&B360 is part of D&B's overall Data-as-a-Service strategy to make its
data available whenever and wherever customers need it. The solution
combines D&B's unrivaled business information and corporate hierarchies
with social data from popular social platforms. With D&B360's
world-class data management and data enrichment capabilities, sales,
sales operations and marketing professionals can increase sales and
deepen customer engagement. The result is real-time, actionable insight
that improves the effectiveness of an organization's sales and marketing
"The vision of D&B is to make our data available to any and all
solutions so that our customers can access that insight whenever and
wherever they need it," said Josh Peirez, president, global product,
marketing and innovation at D&B. "With D&B360's application partners and
our new D&B Direct API, the vision becomes real. Businesses can
integrate D&B's world-class data directly into the applications and
platforms employees use every day."
To meet the needs of both large and small organizations, D&B now offers
D&B360 in two tiers, offering levels of functionality optimized for
company size to provide data quality and database enhancements with the
highest quality company information available. D&B will continue to
enhance the offering with additional features and functionality
Know customers better — Armed with D&B's unmatched business
insight, sales and marketing professionals can improve customer
segmentation, understand customer pain points and tailor the sales
strategy for each pitch.
Improved data quality — D&B360 provides sales operations with
automatic data updates and vital data cleansing services, eliminating
duplication and redundant data to make records complete and accurate.
Acquire new prospects — From building a list of prospects to
identifying and connecting with key decision makers, D&B360 helps
salespeople quickly build a pipeline of strong leads. By leveraging a
unique "look-a-like" function, salespeople can identify potential
prospects that are similar to an organization's best customers.
Sell deeper into organizations — Using insight from D&B360,
salespeople can leverage a better understanding of corporate
hierarchies to identify key decision makers in other departments to
drive organic sales.
Improve sales effectiveness — D&B360 leverages D&B's
proprietary DUNSRight® quality process to prevent duplicate records,
fill in the gaps and improve data accuracy. Embedded directly into the
CRM platform, the solution allows salespeople to focus on selling
rather than verifying or searching for critical information.
For more on D&B360, visit www.dnb.com/360
or visit D&B at Gartner
Symposium ITxpo 2011 in Orlando, FL, October 16 — 20 at Booth Number
About Dun & Bradstreet® (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 170 years. D&B's global commercial database contains
more than 200 million business records. The database is enhanced by
D&B's proprietary DUNSRight® Quality Process, which provides our
customers with quality business information. This quality information is
the foundation of our global solutions that customers rely on to make
critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; D&B Sales & Marketing Solutions™ to increase revenue from
new and existing customers; and D&B Internet Solutions™ to convert
prospects into clients faster by enabling business professionals to
research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
Dun & Bradstreet
Dun & Bradstreet
Roger Sachs, 973-921-5914
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