Dun & Bradstreet Empowers Salesforce Users with Real-time Data Solution
D&B Optimizer for Salesforce provides actionable data directly within CRM
Salesforce estimates that 91 percent of CRM data is incomplete and 70 percent of that data deteriorates and becomes inaccurate annually. This has a direct impact on an organization's ability to accurately segment markets, prioritize accounts, and align sales and marketing activities. Companies must solve for this data challenge in order to improve the productivity of their sales organization and keep their sales and marketing strategies on track.
"For organizations to grow, they need actionable and complete data across the entire business to ensure that timely and informed decisions are being made," said
D&B Optimizer for Salesforce provides real-time data enrichment, adding approximately 80 fields of advanced account intelligence, along with automated cleansing of account data to provide continuous data accuracy. These proven data management processes provide high quality levels for account data, optimizing the productivity of operations teams and increasing the success of sales and marketing programs. D&B Optimizer for Salesforce also:
- Enables sales & marketing teams: By eliminating manual efforts and automating data management, sales and marketing teams can focus on market facing activities. Teams can now rapidly identify cross-sell and upsell opportunities with visibility into corporate relationships and family trees. Teams can drive account-based sales and marketing programs based on improved ideal customer profiles and propensity models.
- Enhances data for better decision-making: Through real-time data enrichment, D&B Optimizer for Salesforce includes 80 additional fields of advanced account information - including the D-U-N-S Number, financial information, industry classifications and corporate ownership linkages.
"Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees," said
D&B Optimizer for Salesforce is available now in
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About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.
Dun & Bradstreet
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