Dun & Bradstreet Helps Sales and Marketers Speed Path from Prospect to Profitable Customer with Launch of D&B Hoovers
New Sales Acceleration Solution Advances Company's Leadership in Emergent B2B Market
Business-to-business relationships are increasingly digital and data-driven, which means customers are not interacting with sales representatives until late in the buying process. To maximize the value of those interactions, marketing and sales professionals need to align customer-focused efforts, using refined and inter-connected information that is current, tied to buying signals, and delivered with context. D&B Hoovers was built specifically to address the changing needs of B2B sales and marketing teams.
"Businesses of all sizes have the opportunity to grow by better leveraging today's enhanced software and technology to more quickly drive pipeline, and garner marketing ROI," said
D&B Hoovers draws on
- Target intelligently: SmartLists® dynamically update sellers on top opportunities, business intelligence and analytics, and enable account scoring; and more than 175 search filters create precise targeting while supporting natural-language and conceptual search.
- Enhance sales productivity: CRM QuickView provides seamless access to account intelligence; desktop dashboards and automated workflow features include triggers, alerts, Ideal Profiles®, and Conceptual Search®; and mobile-ready features support sales and marketing teams on the go.
- Enable informed conversations: Business Signals® deliver predictive insights based on the deepest and broadest global data coverage; intelligent data is integrated into strategic technology platforms like CRM and marketing automation systems; and real-time triggers keep sellers posted on key business events.
D&B Hoovers is available for immediate sale in the US, the
Dun & Bradstreet
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