Dun & Bradstreet Acquires Avention, the Maker of OneSource; Expands Presence & Offerings in B2B Sales Acceleration Market
The acquisition positions
"The Sales Acceleration space offers a big opportunity for
Using Avention's dynamic and powerful platform to bring to life Dun & Bradstreet's global database, B2B sales and marketing professionals will benefit from an intuitive interface, simple integration of timely sales intelligence, and constantly curated data. Coupled with the ability to plug into third-party CRM and Marketing Automation systems, customers receive their mission-critical data when, where and how they need it.
"We are excited to combine our world-class company and contact data with
Avention's best-in-class technology that is fully integrated with the
leading software platforms utilized by B2B sales professionals and
For further detail on the benefits to our customers, visit www.dnb.com/avention.
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