Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm
The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria.
"The first investment a marketing leader should make is in their data," according to
The report examines a variety of data parameters and states that "
"The uses for data in the B2B marketing arena are expanding rapidly and at
For more information, download the complete report.
1 Forrester, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018
The Forrester Wave Methodology
For more information on the methodology that every
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