D&B and FirstRain to Deliver Deep, Actionable Insight through Structured and Unstructured Business Data
D&B's Business Information Products Now Powered by FirstRain's Advanced Analytics; Customers in Any Market Can Immediately Maximize Sales Opportunities
"As we continuously look for opportunities to strengthen our position as
the market leader in B2B data intelligence, finding and identifying
solutions that solve unmet customer needs is crucial to our success,"
Under a long-term strategic agreement,
Going far beyond traditional news feeds,
"The integration of FirstRain's analytics with D&B's sales and marketing
intelligence will enhance D&B's profiles, setting them apart from
commoditized products in the market," said
D&B users now have access to FirstRain's first-level analytics integrated directly within the D&B solutions including Hoovers, D&B360, D&B Direct and First Research®. The combination of D&B data and insight on more than 230 million businesses, 100 million business executives and three million corporate family trees linked via the D&B DUNS® Number with FirstRain's real- time insights on customers and markets sets the standard for business data analytics.
"Our partnership with D&B is a tremendous milestone for FirstRain," said
D&B provides two solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions and to convert prospects into clients by enabling business professionals to research companies, executives and industries.
For more information, please visit www.dnb.com.
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